Nexia International, a leading worldwide network of independent accounting and consulting firms of which Pilot Partners is a member, has launched a new brand identity.
The new brand represents Nexia’s value proposition “Closer to you” and symbolises Nexia’s strengths as a network: relationships; global reach; and the strong connections, links, and trust formed between member firms and with clients.
The brand refresh serves to increase awareness of the Nexia network and help its member firms better compete for international work. Kevin Arnold, CEO of Nexia International explains: “The whole brand refresh process has gone way beyond giving Nexia International a new visual identity. It’s also been about reconfirming what Nexia is and what it stands for.”
Nexia International marks its 25th anniversary this year and, aside from a minor refresh in 2007, the previous brand identity had been in place since 1991. The network now has more than 230 member firms in over 110 countries.
To learn more about the Nexia brand refresh, visit the Nexia website at www.nexia.com.